ECOLOGIE
eFlower Power - Application mobile
Design Persuasif, transformer la conscience écologique en réflexe quotidien.
36 mois
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Conception d'un compagnon mobile destiné au grand public pour optimiser la consommation énergétique des foyers : créer un outil simple permettant d'identifier les "heures creuses" (faible impact carbone) pour programmer ses appareils électroménagers et visualiser l'impact collectif de la communauté.
CHALLENGE : Réduire la friction pour créer l'habitude
Le client est arrivé avec une vision précise mais des maquettes (wireframes) souffrant d'une surcharge fonctionnelle majeure.
Diagnostic UX : Trop de clics pour une action simple, densité d'information anxiogène et navigation peu adaptée aux usages mobiles modernes.
Enjeu : Personne n'utilisera une app complexe pour une tâche ménagère. Il fallait atteindre le "Zéro Friction".
Wireframing
LA RÉPONSE UX : Simplification Radicale
Nous avons refondu l'intégralité du parcours utilisateur pour passer d'une logique de "tableau de bord technique" à une logique de "télécommande intuitive".
Gestuelle Mobile First : Remplacement des menus à clics par des interactions naturelles (Swipe Gauche/Droite) pour faire défiler les appareils.
Consolidation des actions : Centralisation des fonctionnalités clés (On/Off, Notifications, Statut) sur un écran unique pour une prise de décision immédiate.
Wireframing
UI & ENGAGEMENT : Le "Nudge" Visuel
Pour favoriser la rétention, l'interface doit être agréable, voire ludique.
Design Épuré : Création d'un univers graphique léger, utilisant des codes couleurs "éco-friendly" apaisants pour dédramatiser la contrainte écologique.
Iconographie Explicite : Usage d'un langage visuel universel pour une reconnaissance instantanée des appareils, réduisant ainsi la charge cognitive de l'utilisateur.
Dimension Communautaire : Mise en valeur des indicateurs d'impact global pour récompenser l'effort individuel par la preuve sociale.
Design
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