ECOLOGIE
eFlower Power - Application mobile
Design Persuasif, transformer la conscience écologique en réflexe quotidien.
36 mois
Rôle
• Lead UX / UI
• Pilotage
• Prototypage
ÉQUIPE
• 2 développeurs
• 1 Chef de projet
Durée :
6 mois
Rôle
• Lead UX / UI
• Pilotage
• Prototypage
ÉQUIPE
• 2 développeurs
• 1 Chef de projet
Durée :
6 mois
Rôle
• Lead UX / UI
• Pilotage
• Prototypage
ÉQUIPE
• 2 développeurs
• 1 Chef de projet
Durée :
6 mois
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Conception d'un compagnon mobile destiné au grand public pour optimiser la consommation énergétique des foyers : créer un outil simple permettant d'identifier les "heures creuses" (faible impact carbone) pour programmer ses appareils électroménagers et visualiser l'impact collectif de la communauté.
CHALLENGE : Réduire la friction pour créer l'habitude
Le client est arrivé avec une vision précise mais des maquettes (wireframes) souffrant d'une surcharge fonctionnelle majeure.
Diagnostic UX : Trop de clics pour une action simple, densité d'information anxiogène et navigation peu adaptée aux usages mobiles modernes.
Enjeu : Personne n'utilisera une app complexe pour une tâche ménagère. Il fallait atteindre le "Zéro Friction".
Wireframing
LA RÉPONSE UX : Simplification Radicale
Nous avons refondu l'intégralité du parcours utilisateur pour passer d'une logique de "tableau de bord technique" à une logique de "télécommande intuitive".
Gestuelle Mobile First : Remplacement des menus à clics par des interactions naturelles (Swipe Gauche/Droite) pour faire défiler les appareils.
Consolidation des actions : Centralisation des fonctionnalités clés (On/Off, Notifications, Statut) sur un écran unique pour une prise de décision immédiate.
Wireframing
UI & ENGAGEMENT : Le "Nudge" Visuel
Pour favoriser la rétention, l'interface doit être agréable, voire ludique.
Design Épuré : Création d'un univers graphique léger, utilisant des codes couleurs "éco-friendly" apaisants pour dédramatiser la contrainte écologique.
Iconographie Explicite : Usage d'un langage visuel universel pour une reconnaissance instantanée des appareils, réduisant ainsi la charge cognitive de l'utilisateur.
Dimension Communautaire : Mise en valeur des indicateurs d'impact global pour récompenser l'effort individuel par la preuve sociale.
Design
Conception d'un compagnon mobile destiné au grand public pour optimiser la consommation énergétique des foyers : créer un outil simple permettant d'identifier les "heures creuses" (faible impact carbone) pour programmer ses appareils électroménagers et visualiser l'impact collectif de la communauté.
CHALLENGE : Réduire la friction pour créer l'habitude
Le client est arrivé avec une vision précise mais des maquettes (wireframes) souffrant d'une surcharge fonctionnelle majeure.
Diagnostic UX : Trop de clics pour une action simple, densité d'information anxiogène et navigation peu adaptée aux usages mobiles modernes.
Enjeu : Personne n'utilisera une app complexe pour une tâche ménagère. Il fallait atteindre le "Zéro Friction".
Wireframing
LA RÉPONSE UX : Simplification Radicale
Nous avons refondu l'intégralité du parcours utilisateur pour passer d'une logique de "tableau de bord technique" à une logique de "télécommande intuitive".
Gestuelle Mobile First : Remplacement des menus à clics par des interactions naturelles (Swipe Gauche/Droite) pour faire défiler les appareils.
Consolidation des actions : Centralisation des fonctionnalités clés (On/Off, Notifications, Statut) sur un écran unique pour une prise de décision immédiate.
Wireframing
UI & ENGAGEMENT : Le "Nudge" Visuel
Pour favoriser la rétention, l'interface doit être agréable, voire ludique.
Design Épuré : Création d'un univers graphique léger, utilisant des codes couleurs "éco-friendly" apaisants pour dédramatiser la contrainte écologique.
Iconographie Explicite : Usage d'un langage visuel universel pour une reconnaissance instantanée des appareils, réduisant ainsi la charge cognitive de l'utilisateur.
Dimension Communautaire : Mise en valeur des indicateurs d'impact global pour récompenser l'effort individuel par la preuve sociale.
Design
Conception d'un compagnon mobile destiné au grand public pour optimiser la consommation énergétique des foyers : créer un outil simple permettant d'identifier les "heures creuses" (faible impact carbone) pour programmer ses appareils électroménagers et visualiser l'impact collectif de la communauté.
CHALLENGE : Réduire la friction pour créer l'habitude
Le client est arrivé avec une vision précise mais des maquettes (wireframes) souffrant d'une surcharge fonctionnelle majeure.
Diagnostic UX : Trop de clics pour une action simple, densité d'information anxiogène et navigation peu adaptée aux usages mobiles modernes.
Enjeu : Personne n'utilisera une app complexe pour une tâche ménagère. Il fallait atteindre le "Zéro Friction".
Wireframing
LA RÉPONSE UX : Simplification Radicale
Nous avons refondu l'intégralité du parcours utilisateur pour passer d'une logique de "tableau de bord technique" à une logique de "télécommande intuitive".
Gestuelle Mobile First : Remplacement des menus à clics par des interactions naturelles (Swipe Gauche/Droite) pour faire défiler les appareils.
Consolidation des actions : Centralisation des fonctionnalités clés (On/Off, Notifications, Statut) sur un écran unique pour une prise de décision immédiate.
Wireframing
UI & ENGAGEMENT : Le "Nudge" Visuel
Pour favoriser la rétention, l'interface doit être agréable, voire ludique.
Design Épuré : Création d'un univers graphique léger, utilisant des codes couleurs "éco-friendly" apaisants pour dédramatiser la contrainte écologique.
Iconographie Explicite : Usage d'un langage visuel universel pour une reconnaissance instantanée des appareils, réduisant ainsi la charge cognitive de l'utilisateur.
Dimension Communautaire : Mise en valeur des indicateurs d'impact global pour récompenser l'effort individuel par la preuve sociale.
Design
L'ACCÉLÉRATION PAR L'IA (MÉTHODOLOGIE ACTUELLE)
Si ce projet devait démarrer aujourd'hui, voici comment l'IA sécuriserait le delivery :
VISION
Identification instantanée des appareils électroménagers via la caméra du smartphone pour supprimer la pénibilité de la configuration manuelle.
ANTICIPATION
Apprentissage automatique des routines du foyer pour automatiser la programmation des cycles sans intervention humaine.
INCITATION
Algorithme calibrant le timing et la tonalité des notifications selon la disponibilité réelle pour maximiser l'engagement sans intrusion.
L'ACCÉLÉRATION PAR L'IA (MÉTHODOLOGIE ACTUELLE)
Si ce projet devait démarrer aujourd'hui, voici comment l'IA sécuriserait le delivery :
VISION
Identification instantanée des appareils électroménagers via la caméra du smartphone pour supprimer la pénibilité de la configuration manuelle.
ANTICIPATION
Apprentissage automatique des routines du foyer pour automatiser la programmation des cycles sans intervention humaine.
INCITATION
Algorithme calibrant le timing et la tonalité des notifications selon la disponibilité réelle pour maximiser l'engagement sans intrusion.
L'ACCÉLÉRATION PAR L'IA (MÉTHODOLOGIE ACTUELLE)
Si ce projet devait démarrer aujourd'hui, voici comment l'IA sécuriserait le delivery :
VISION
Identification instantanée des appareils électroménagers via la caméra du smartphone pour supprimer la pénibilité de la configuration manuelle.
ANTICIPATION
Apprentissage automatique des routines du foyer pour automatiser la programmation des cycles sans intervention humaine.
INCITATION
Algorithme calibrant le timing et la tonalité des notifications selon la disponibilité réelle pour maximiser l'engagement sans intrusion.
Autres études de cas
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Autres études de cas
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